GSK Kullancs Kálmán

Introducing Kullancs Kálmán, the kind-hearted but witty tick figure, who takes on the mission to educate the public on tick-borne diseases

Taking a unique and witty approach to raising awareness about tick-borne diseases by introducing an imaginary tick figure named Kullancs Kálmán to educate the public on the risks and symptoms of tick-borne diseases in a creative and relatable way. Featured Kullancs Kálmán in various scenarios and messages, highlighting the importance of prevention and early detection also featuring influencers and well-known people on social media.