Prostate Cancer Awareness taken to the streets of Budapest in a bold and creative outdoor campaign. By transforming trams on the city’s busiest line into moving billboards with moustaches, we brought the message of prevention and early detection to a wide general public. Not only did it grab attention and start conversations, but it also promoted the importance of regular screening aiming to educate men on the risks of prostate cancer and the importance of being proactive about their health.
