The pszori.hu website launch took a digital approach to raise awareness about psoriasis, and its impact on the lives of those living with the condition, the website as a resource for those living with psoriasis, providing information on symptoms, treatment options and the dedicated psoriasis centers. The campaign also featured a wide array of press activities to raise awareness and educate the public about psoriasis, its impact and the importance of early diagnosis and treatment. Aimed to empower those living with psoriasis to take control of their condition and to live fulfilling lives as well as to break the stigma around psoriasis.