Taking a digital approach to educate the public on the realities of colitis ulcerosa and Crohn disease. By creating informative videos raised awareness about the disease, educated on the therapies available at IBD centers, and tried to combat the stigma surrounding the diseases. The videos showcase the difficulties of those living with IBD and offer a way for the general public to understand the diseases better. By promoting IBD centers and resolving the stigma around the disease, the campaign aims to empower those living with IBD to take control of their health and live a fulfilling life.
